A Basic Guide To Purchasing Old Domains

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Do you want to purchase an old domain name? If the answer is yes, then you’ve come to the right place because we have created an article focused on this process. Old domains can be very valuable, but this is true only for certain domain names. In other words, you have to take a few things into account before you actually buy a domain which was used before.

The actual name

First of all, you should try to find an old domain which has a name that includes a popular keyword. If you are planning on building a website in a specific industry, you should obviously look for domain names that have keywords relevant to that industry. This is a good way to support the process of brand building.

How old is it?

The truth is that it can be hard to launch a new website with a brand new domain name and rank it quickly in popular search engines. But, this is the main advantage of old domains. According to many experts, the older the domain name is, the better results you can expect on Google and other reputable search engines.


PR or Page Rank is another thing that you should consider. It’s obvious that domain names with higher PR are better. But, it’s important to stay alert during this process because there are scammers that are trying to sell domain names with fake PR stats. They do this with the help of redirecting (making the website redirect visitors to a site with a high PR. So, in case a website has high Page Rank and there are no backlinks or a very low number of backlinks leading to it, then the PR is probably faked.


Backlinks or external links are all the links from other websites that are pointing to the domain name that you are interested in. As we have mentioned before, the more links like this are present, the better, but there’s a trick. These links must come from reputable websites because otherwise, you can expect more harm than benefit.

So, when you are purchasing an old domain name, you should analyze all these factors. Getting an old domain is always a good idea because most of them already have web traffic coming to the pages. In other words, you can expect to get visitors right away.

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